Job Details
A Business Development Executive (BDE) – HORECA is responsible for identifying new business opportunities and developing strong relationships with customers within the Hotels, Restaurants, Cafés, Catering, and Institutional sectors. The role involves generating sales leads, acquiring new customers, managing existing accounts, promoting the company’s product portfolio, and supporting the achievement of sales targets. The incumbent will work closely with customers to understand their requirements and provide suitable solutions while ensuring high levels of customer satisfaction and business growth.
Main Duties:
1. Business Development & Customer Acquisition: Identify potential customers within the HORECA sector, conduct regular market visits, generate new business opportunities, and convert prospects into long-term customers.
2. Sales & Account Management: Promote and sell the company’s product portfolio, manage customer accounts, prepare quotations, and ensure timely follow-up on inquiries and orders.
3. Customer Relationship Management: Build and maintain strong relationships with hotels, restaurants, cafés, catering companies, and institutional customers to ensure customer retention and satisfaction.
4. Revenue & Target Achievement: Consistently achieve monthly and annual sales targets while contributing to the growth of the HORECA business segment.
5. Market Intelligence & Competitor Analysis: Monitor market trends, customer requirements, competitor activities, pricing strategies, and emerging opportunities within the HORECA sector.
6. Coordination & Reporting: Coordinate with internal departments including Operations, Logistics, Procurement, and Customer Service to ensure smooth order processing, product availability, and timely deliveries. Prepare and submit regular sales and customer activity reports.
Job Requirements:
1. HORECA Industry Knowledge: Strong understanding of the HORECA market, foodservice industry, customer requirements, and distribution channels.
2. Sales & Business Development Experience: Demonstrated ability to generate new business, manage customer accounts, and achieve sales targets within the FMCG or foodservice sector.
3. Communication & Negotiation Skills: Excellent communication, presentation, and negotiation skills with the ability to influence customers and close sales opportunities.
4. Customer-Focused Approach: Strong commitment to customer service, relationship building, and maintaining long-term business partnerships.
5. Analytical & Market Awareness: Ability to identify market opportunities, analyze competitor activities, and recommend strategies to improve business performance.
6. Planning & Organizational Skills: Ability to manage multiple accounts, prioritize tasks effectively, and work independently in a fast-paced environment.
Qualifications:
1. Bachelor’s degree in business administration, Marketing, Sales, or a related field.
2. 2–4 years of experience in FMCG sales or business development, preferably within the HORECA sector in the UAE.
3. Proficiency in Microsoft Office applications, CRM software, and sales reporting tools.
4. Valid UAE Driving License preferred.
5. Demonstrated success with a proven sales track record in customer acquisition, account management, and revenue growth.