Description
Per Mollerup , " Marks of Excellence "
The History and Taxonomy of Trademarks.
Hardcover.
The revised and expanded edition of this book presents a thorough exploration of the trademark, its history, development, style, classification and relevance in today's world .
This edition is packed with nearly 500 new illustrations of both rare and instantly recognizable trademarks, logos, advertisements, and the images that inspired them, bringing the title right up to the date