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The Phoenix and the Unicorn: The Why, What and How of Corporate Innovation
درهم 100
تفاصيل السلعة
العمر
جديد
الحالة
ممتازة من الداخل والخارج
النوع
غلاف ورقي
مدى الإستخدام
لا يزال في التغليف الأصلي
تم النشر بتاريخ: 28 أكتوبر 2026
الوصف
The Phoenix and the Unicorn: The Why, What and How of Corporate Innovation
Unicorn start-ups are brilliant. But, let’s be honest, very few of us will become, found, or work for one. Most of us are connected to large companies that struggle to keep themselves relevant for the ever-changing customer. That’s why this book is about a creature that’s just as magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that – just like this mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world.
This is a book is about these Phoenixes. It's about understanding what is happening in a world of constant change. It’s about observing and trying to learn from the Unicorns. But primarily, it tells the story of how companies can ACT on their Day After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT you need to do in order to innovate, but also on HOW you can make innovation a reality in your organization.
From the deceivingly simple Hourglass model, to the types of innovation, company culture, organizational disruption, platforms, customer experience, organizational structure and many inspiring innovation cases: if you are working in a traditional business or market, this book will help you reinvent yourself like a Phoenix.
Unicorn start-ups are brilliant. But, let’s be honest, very few of us will become, found, or work for one. Most of us are connected to large companies that struggle to keep themselves relevant for the ever-changing customer. That’s why this book is about a creature that’s just as magical but perhaps offers a more realistic inspiration: the Phoenix. These are the companies that – just like this mythical bird – are able to rethink themselves in cycles: time and time again they rise from the ashes of the old, and come out stronger than ever before. They are the Walmarts, the Volvos, the Disneys, the Apples, the Microsofts, the Ping Ans, the Assa Abloys and AT&Ts of this world.
This is a book is about these Phoenixes. It's about understanding what is happening in a world of constant change. It’s about observing and trying to learn from the Unicorns. But primarily, it tells the story of how companies can ACT on their Day After Tomorrow, and how they can apply innovation as an antidote to a radically changing environment. It doesn’t just zoom in on WHAT you need to do in order to innovate, but also on HOW you can make innovation a reality in your organization.
From the deceivingly simple Hourglass model, to the types of innovation, company culture, organizational disruption, platforms, customer experience, organizational structure and many inspiring innovation cases: if you are working in a traditional business or market, this book will help you reinvent yourself like a Phoenix.
منطقة
دبي مارينا, دبي, الإمارات
- المحاسبة / المالية
- السيارات
- الصحة والجمال
- التنظيف /التدبير المنزلي
- الإنشاءات
- شيف / طباخ
- خدمة العملاء / مركز الإتصال
- إدارة وتحليل البيانات
- التصميم
- سائق / توصيل
- تعليم
- هندسة
- إدارة الفعاليات والمناسبات
- عامل / فنّي
- الموارد البشرية - الإدارة
- تكنولوجيا المعلومات
- خدمات قانونية
- خدمات لوجستية و توزيع
- التصنيع / التخزين
- كابتن بحري / بحار
- التسويق/الإعلان
- الاعلام,الفنون والترفيه
- الطب / الرعاية الصحية
- عقارات
- تشغيل المطاعم
- المبيعات / تطوير الأعمال
- السكرتارية / المكتب الأمامي
- الأمن /الحماية
- رياضة و لياقة
- السفروالضيافة
- أخرى
- يبحث عن عمل
English